In this guide, we’re going to take a look at the pros and cons of each of these website builders so that you can make the best business website possible! Making the right choice here could help you win more customers, nurture your brand image, and rank better in SEO results. It’s a choice that shouldn’t be taken lightly! Are you ready to learn more about the different pros and cons of WordPress, Wix, and Squarespace for Business? Then read on!
1. Ease of Use
First off, let’s take a closer look at this trio’s ease of use. Which one is best for the average user who doesn’t have too much web design experience? Wix is renowned for its ease of use and it’s probably the best of the three. Its website builder allows you to drag and drop different boxes onto the site’s outline, which means that customizing your site to your exact dream design is easy as pie. It can also do it automatically for you, if this appeals. Squarespace is a bit of a step-up from Wix. It allows you to make a nicer-looking website than Wix but this comes with extra complexity: sure, you don’t need to code, but the website tools are a little finicky, which may be enough to put off some novice users. It does, however, offer a free trial of the site builder, so you can try it out before you make a payment. WordPress is perhaps the least easy to use, but this comes with the benefit of being incredibly customizable. WordPress.org offers users a barebones experience that they can tweak to a near-infinite degree. If you want to make a unique website and don’t mind getting your hands dirty and learning some code, then WordPress is a very solid option.
2. Aesthetics
From a purely aesthetic standpoint, both Wix and Squarespace are much of a muchness. Their template-based design makes things easy but it also makes it very hard to stand out. There’s very much a “Wix look” and a “Squarespace look” that you’ll recognize from around the web. If you don’t mind how these websites look, then feel free to use these website builders. If, however, you want a website that allows you to stand out from the crowd, then WordPress is the only real option, even if WordPress maintenance can be a chore.
3. Best for eCommerce
If you want to set up a store on your Wix or Squarespace site, then you’re in luck. Both of these website builders have specialized ecommerce components that make it very easy to create a storefront and receive payments. On Wix, you’ll need to pay a little extra to access ecommerce services, but the services are very solid. You get access to a big range of payment providers and won’t need to pay any fees to receive payments, which is a big plus. Squarespace’s ecommerce services are also very good and even include features like the ability to generate coupon codes and zoom in on product images. WordPress’ ecommerce features come in the form of WooCommerce, which is a free plugin for WordPress. As you might expect by now, WooCommerce is incredibly customizable, which can help you make your storefront uniquely yours. While it doesn’t have some of the features that Wix and Squarespace do, the fact that it’s free, as well as its customizability, makes it a great option for small businesses.
4. Best for Blogging
If you want to create a blog that will have visitors keep coming back to your site for more, then you need to have a solid platform to build it on. So, which of this trio of website builders is the best blogging platform? Wix doesn’t focus on blogging and it shows. While you can create a blog on your Wix website, it won’t look that great. It’s only got basic blogging features, which means that you’ll be missing out on some advanced features like RSS feeds. By contrast, Squarespace does a very good job with its blogging software. Squarespace allows you to add category tags and RSS feeds, which can help you make the most of your site’s blog. WordPress is another great option for blogging. WordPress, as the name implies, is all about blogging, and this legacy shows in the great selection of advanced features that are available to WordPress users, with the plugin system making it very easy to add even more features if you feel that it’s lacking.
5. Using Social Media
Connecting your website to your social media is a no-brainer, so you need a site that can handle this with ease. Thankfully, all three of these website builders have a good selection of social media tools that can help you. Wix comes with a very useful dashboard that makes promoting your social media posts a joy, and it can connect to all the usual socials that you’d expect. Squarespace lets you connect to a very big selection of socials, including some quite obscure ones, and also offers similar features to Wix. WordPress very much relies on its plugins for social media integration, but this does allow for a lot of customization.
WordPress vs Squarespace vs Wix: The Verdict
For some people, Wix and Squarespace do a fantastic job. They’re very easy to use and come with a lot of cool features. Our heart belongs to WordPress, however. If you’re willing to learn some basic coding, you can make your WordPress site into a unique thing of beauty, which neither of the others can match. For more informative and interesting tech articles like this, check out the rest of our site today!
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